BEATS BY DRE: Retail Display
Client: Beats by Dre
Company: Freelance for ARCH
Role: Designer
Date: June 2018
Process: Custom Fabrication / CNC-Milling
Summary: Custom trial tables and demo product display booth for Beats by Dre. The booth was constructed of MDF and black powder-coated steel with a CNC-milled black acrylic b-logo. The premium installation included LED-lit acrylic blocks and fact tags. To ensure product security in wireless/wired and over-ear/in-ear consumer trial, bindings and recessed cables were installed to withstand the heavy traffic retail environment.
