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Burton Snowboard Tour

Event: Burton Snowboard Tour, USA

Company: Mountain Sports International

Role: Tour Manager

Date: 2005-2007

Duties: Tour Travels / Staffing / Client Management

Summary: The goal of this tour was to create a traveling village to rewards its loyal shops and local customers with free demo days of their new products.

The 3-month-long tour each year visited over 10 mountain resorts from east to west. The 8-dome village had an intensive schedule of build, demo, and strike within a week at most locations with over 8,000 visitors a day. Sponsor village included managing brands and expectations of Burton, Volvo, Honda, Slim Jim, Gore Tex, Anon, and more. Each tour ended with the US Open of Snowboarding including on-hill operations and branding visibility on live broadcasting.