Doritos #Mixarcade
Event: Doritos #MIXArcade at E3 Convention - Los Angeles, CA
Company: Freelance for New Creatures
Role: Event Producer
Date: June 2016
Duties: Event Direction / Stage Design / Site Operations / Partnership Relations / Site Map / Safety / Security
Summary: Doritos #MIXArcade was the main music attraction in the heart of downtown LA for the E3 Convention. We conceptualized and built a 60' tall old-school arcade machine with a 20' tall LED screen and performance stage. This mammoth ode to the origins of video games hosted talent including Steve Aoki, Wiz Khalifa, Empire of the Sun, and more for this three-day event in front of the Staples Center.
