RED BULL: Festival Cart
Client: Red Bull North America
Company: Corso Agency
Role: Designer / Project Manager
Date: 2014
Process: Aluminum / CAD / Product Display / Concessions / Acrylic / LED
Summary: Observed concession logistics to “organize the chaos”, “increase sales”, and “enhance the user experience at festivals” and developed a new improvement.
This service station is designed to be self-contained during shipping with dual-sided panels. One side is polished sheet metal and the other is durable rhino-line that folds like a scared armadillo avoiding additional crates. The station expands to include a shed with a metal subframe and fabric shell, like a camping tent that provides product storage and a shade for workers. Comes complete with solar-powered product displays, fork pocket, wheels for mobility on rough terrain, deep wells, and bartender ergonomics.
